How to write a creative brief for a website

How to Write a Creative Brief for a Website

Growth HackingWeb Development

What is a creative brief

Creative brief is essentially a vision of your future website, structured and presented in a comprehensible form. That’s why you don’t necessarily have to be technical-savvy to do it, the only thing you need to know is what you really want and expect from your future website.

There are more people who want to have their own website than those who are following Kim Kardashian on Twitter, and that says something. Still, not everyone understands where and how to start, so that’s why we’re here today.

First of all, let’s get rid of some delusions that may prevent you from owning your own website. The main delusion is that you should be a technical-savvy person to write a product requirements document, or simply a brief for website. Now let’s put it this way – it ain’t exactly true, and you’ll see it in just a few seconds.

 How to write a creative brief

There are different approaches to develop a creative brief for website. You can spend years learning stuff and getting yourself a Doctor’s degree in creative brief-writing (the hard way), or you can do it by simply applying basic knowledge and common sense (the easy way). I guess most of you are here for a certain practical purpose and want to get things done, so we’ll go the easy way.

Now here’s a little game I’d like to invite you to play: I offer you a few website-related questions and you answer them. Write down the answers, and you will get a decent brief for your website.

What are the goals of your website?

What are the goals of your website?

This is the most important question, as it basically defines your whole website. In order to provide ourselves with a thorough answer, we may want to break the main question down into a few shorter bits. Here is what it may look like:

  • My website should boost my brand recognition
  • My website should promote my products/services
  • My website should make visitors aware of my products/services
  • My website should sell products/services online
  • My website should provide visitors with an interesting content.

Choose one of the suggested options or create your own based on them.
Now that we’ve got the basics down, let’s move on to the next thing and answer a few short simple questions:

What are the key actions that visitors should perform on your website?

  • Order a product
  • Purchase a product online
  • Call you
  • Subscribe to your mailing list

Perhaps, you can add other items to this list, depending on what you’re expecting from your future site visitors.

Would you like to have your site in multiple languages? If yes, how many and which?
Depending on your answer, the website development services cost may change – the more languages you are to feature, the higher the expenses. As a start, I’d recommend you to use just one language – the one that is primarily spoken in the given region. And that would be a wise thing to do – if your website takes off, you can always add more afterwards. Just don’t forget to mention that in your product requirements document.

This was the developers will know that they’re creating a monolingual website with the possibility to be upgraded to a multi-lingual site in the future.

Do you need your website to have integration with a certain management system or software?
This information is crucial for website developers. If you’re already using a business system (CRM, accounting etc.) and would like it to be integrated with your website, STATE THIS CLEARLY in your product requirements document.

If you plan to sell your products/services online, you will probably need a payment system. Just like with the languages, don’t rush it, trying to add all payment systems, known to mankind, to your website. Narrow your choice down to a few options, such as: credit card payments VISA/MASTERCARD or payments via PayPal. You can always add more in the future if you need to, but let’s keep it simple for now and save some money on things we don’t need right away.

What is your business and how do you position yourself on the market?

What is your business and how do you position yourself on the market?
Here, you should go into as much detail as possible. There is no right or wrong answer, cause it’s basically a matter of personal choice – your choice. What we can do though is break this question down into a few short bits and answer them one by one.

What type of business/market your website is into?
Try to answer this by providing the exact type of business/art or market niche/segment you want your website to be in. Try to be as specific as possible – this might really help during the website development and design stages.

Describe your job/hobbies!
Try to write down everything you do for living or for fun. Don’t be afraid to get into the details, that you think are important, write why they are important and why you are doing it in the first place.

What products/services/content you are offering?
List all the things you’re planning to sell on your future website. It doesn’t really matter whether it’s a product or a service, just get it down right. If your main focus is content, e.g. a popular actor or your coin collecting hobby, describe it briefly.

List all the competitive advantages of your product or service.
Why is your product or service better than other similar products or services? You need to state as many facts as you can. It would also be nice if you could do a comparison study on your products/services and that of your existing competitors.

Who is your target audience?

Who is your target audience?
Answer this question to find out who you’re there for. This is crucial for both your future website development and promotion. Try to describe an ideal Buyer Persona (Visitor) of your website. Here are a few tips:

  • Gender – who is your main audience, men or women? If it’s both, try to estimate the proportion of male and female visitors of your future website.
  • Age – try to set an age range for your ideal visitor. If you can provide several age ranges and specify their share in percent, it would be just PERFECT! For example, 18-24 – 20%, 25-35 – 55%, 36-50 – 18%, 51 and older – 7%. Of course, these would be approximate numbers, based on an assumption – you can change them based on the actual data later, but for now it’s OK.
  • Social status – here you want to describe such characteristics of an ideal visitor as profession, nationality, specific skills, education, and charisma. Perhaps, you want to create an online help center for disabled people – write it all down!
  • Income level – describe your ideal visitor’s income level, how much he or she can afford to spend.
  • Lifestyle – it’s quite obvious here, just write down a few notes describing your ideal visitor’s lifestyle.

It might be useful to describe psychological profiles of your visitors: how they view your website and react to it and the world in general.

What emotions should your website evoke in people?

Be brief here – use mostly adjectives that describe emotion. Here are a few tips:

  • Audience opinion
  • What should the person think about you/company?

Use them to answer question number four.

Are there any elements of corporate design?

Are there any elements of corporate design?
Not your average everyday website brief question, huh? Nowadays it’s all about the brand and those who have it and care about it, usually succeed. And it turns out that people/companies may often have such elements, here are just a few examples:

  • Logo – preferably in vector format (.AI – Adobe Illustrator and other similar formats). Don’t forget to mention it and attach the logo graphic file to your product description document.
  • Slogan – it’s not uncommon when people/companies that don’t have a logo, have their own slogan! If you’ve got one too, write it down.
  • Catch phrases are very popular now. There is plenty of information on the Internet and social media, so it’s not that hard to pick a good catch phrase for your website.
  • Corporate colors – if you have them, DON’T FORGET TO MENTION THEM. This way the designer will pick the appropriate matching colors for your website.
  • Pictures or graphics on your website – some businesses have their “mascots.” They are usually animals, or creatures, in general. Mascots are an integral part of the corporate style. If you have a mascot too, just make sure you attach the appropriate graphics file.

Do you have certain color preferences for your website?

If you can’t imagine your future website in any other color than pink (or any other color for that matter), put that down too. You can use the questions below as tips for this task:

What colors do you want to use?
Just list them, and state why you want these colors. What would be the main color? Don’t be afraid to use adjectives that describe the feelings that you get wh
en you think of a particular color. It really helps!

What colors should be avoided? List them.

What background color scheme do your prefer? Monochrome or patterned, dark or bright – it’s all up to you. Writing it down will make designer’s life much easier!

Provide links to the sites of your direct or potential competitors, or simply the sites that you like.

This is an easy one. You just have to search for a few good website examples on the web. You can summarize your thoughts in the form of this table below:

  • Website – Google.com
  • Things I like about it – Minimalistic, easy-to-use
  • Things I don’t like about it – n/a
  • Grade – 10 out of 10

Don’t be lazy – go and study your competitors’ websites as well, put them down in that table too. Give general descriptions, this might help actually. Try to find out as much as possible – who knows how many great ideas may come to you while you’re at it!

List the sections, which your website is going to have

This is the least pleasant thing to do when drafting a product requirements document for a website, but it’s quite important so you’d better get it right. Just by simply providing a detailed description of your website’s structure you can save yourself a lot of time, trouble, and money when it comes to promoting the website. If you’re not sure how to make a list of all the sections you want to see on your website, try looking up similar sites, and show them to your developer. Still it’s better than nothing!

Which website-related tasks can you do by yourself and which do you have to order from the other people?

Yep, that’s right! That’s the question you want to answer last. “But why?” some of you may wonder. Here’s why:

  1. You have to do it to make clear for yourself, what to order and what to do on your own.
  2. If you provide the developer with the list of such tasks, boy will you have a nice discount! Developers (and not only them) tend to like and respect people who are well-organized and have things planned out beforehand.

Here’s a list of different tasks you will have to do after your site is in the flesh.

  • Website promotion – a whole set of tasks aimed at pushing your site towards a higher position in organic search results, contextual advertising, social media marketing. There are also certain activities, which help attract visitors to your website, and convert them into customers if needed. I propose you to read article “On-page SEO Checklist: How to Build a Perfectly Optimized Website Page“.
  • Technical maintenance – the title speaks for itself. Typically it includes such sub-tasks as remove malware, adding functionality, fixing bugs, code refactoring etc.
  • Design and graphics maintenance usually features such sub-tasks as creating custom designs (e.g. for holidays), banners for the site and marketing campaign, collecting and sending out emails etc.
  • Adding initial and subsequent content to the site – most of the time you will have more information than time to add this information to your website. If this is case, hire a special person (sub-editor) for the task. Subsequent adding and managing content may also take up a lot of time, so you definitely want to consider hiring yourself a content manager – it will save your precious time for the more important tasks.
  • Copywriting is quite an important task too. To promote your site successfully you’ve got to have constantly fresh, original, and interesting content. More about successful content strategy you should read this article “What is content marketing: guide to successful content strategy“. Statistics shows that 70% of website owners would delegate this rather sensitive issue to professional copywriters, as there are certain guidelines you have to follow to make it right.

Furthermore, I wanted to mention here is that you might already have some content ready for the website. If so, let the developer know about it.

Conclusion:

Just by simply answering the 9 questions above you might get yourself and your developer a fine creative brief.

Now let’s talk about the budget. Don’t try to create a fancy high-end website with mind-blowing functionality and features, especially if you’re tight on the budget. It’s always better to start with something basic and then add fancy stuff as you go, than waste all your money on things you might not even need.

One last thing – you had better order a website from professional web studios with good portfolio. This way you may benefit from having every specialist you need in one place, rather than searching for various freelancers online.

Thanks for taking your time to read the today’s «How to Write a Creative Brief for a Website» article. I hope this was useful – there’s really not that much to it, just some common sense, and your constant inner drive for success. Good luck with that website of yours – it’s got to turn out great!

The right thing to do would be share this article with your friends on the social networks – just click on one of the icons of social media, it’s that easy.

If you have further questions on the subject, please write them in comments – I’ll be glad to answer.

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Speak Your Mind

Comments156

  1. Leonasays:

    Pretty! This has been a really wonderful post about a creative brief. Thanks for providing these details.

    1. Viktor Mikhyeyevsays:

      Glad this was helpful Leona, let me know if you have any questions concerning digital branding.

  2. Rozellasays:

    Very shortly this article will be famous amid all blogging visitors, I have written an excellent creative brief due to it.

    1. Viktor Mikhyeyevsays:

      Thanks Rozella, glad you found it useful. Don’t hesitate to ask any questions concerning Internet Marketing.

  3. Isaacsays:

    Hi, I think that I saw you visited my web site thus I came to “return the favor”.I am
    trying to find things to improve my website! I suppose it’s ok to use a few of your ideas!!

  4. Reverbnationsays:

    Good day! This is my first comment here so I just wanted to give a quick shout out and say I truly enjoy reading through your blog posts.
    Can you recommend any other blogs/websites/forums that cover the same topics concerning Internet Marketing in general? Thanks a lot!

    1. Viktor Mikhyeyevsays:

      You are welcome Reverbnation. Glad you found this helpful. There are a lot of websites/blogs that cover the same topics. I recommend you such blogs: ConversionXL and CrazyEgg. More you can find through searching in Google. Let me know if you have any questions.

  5. Kristinasays:

    It’s actually a nice and useful piece of information. I am satisfied that you shared this helpful info with us. Please stay us up to date like your article about a creative brief. Thanks for sharing.

    1. Viktor Mikhyeyevsays:

      I’m happy to hear that Kristina! Well if you have anything specific you’ll need help with it, please don’t hesitate to ask.

  6. Inasays:

    Hi there is nice explanation of how to write a brief for website development, but I wanted to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding expertise so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!

    1. Viktor Mikhyeyevsays:

      Hi Ina. I use WYSIWYG editor with possibility to edit manually code with HTML. It gives me wide range of editing and helps to make topics optimized. If you have any questions, feel free to ask me.

  7. Wallmarsays:

    What’s up to all, the contents present at this web site are in fact remarkable for people working into Digital Marketing, well, keep up the good work fellows.

    1. Viktor Mikhyeyevsays:

      Thank you Wallmar. This blog has an aim to share my knowledge with people who just start the process of learning Digital Marketing.

  8. Evansays:

    Why do we need to use a Creative Brief at all? Is it so important to do? I’ve seen a lot of Websites without a Creative Brief!

    1. Viktor Mikhyeyevsays:

      I’m quiet confident that you should do this. For us, the creative brief is the core document for the project. It defines the project, enables the project plan to be developed and is the main point of reference during the development process in terms of keeping the project on target.

  9. Austinsays:

    Hi Viktor! That was awesome. Thank you for the help, I had no idea on how to write one and I have had no previous experience in doing this but your piece of writing is so helpful. Thank you!

    1. Viktor Mikhyeyevsays:

      Great! It’s really important to write down the key aspects of the web site clearly and concisely, so that everyone understands the aim of the site. I’m happy you know how to do it now!

  10. Justinsays:

    Great article and resource. I’m interested how you slot the creative brief creation into your charging structure… Kind regards, Justin.

    1. Viktor Mikhyeyevsays:

      Hello, Justin!
      As far as the commercial world is concerned, I typically write a proposal in order to get the sale and then a creative brief (based heavily on the work done to develop the proposal) once the contract has been signed.
      The cost for writing the creative brief goes into the ‘project management’ bucket.
      As for charging for any of the pre-sales work; in my experience it’s been pretty hard to find a convincing argument for a client as to why they should pay for that work.
      Let me know if your experience tells you differently!

  11. Calebsays:

    Thanks for the info. I mainly build small sites, so I’ve not used a creative brief before. Sounds like a good idea though. I imagine it makes it easier for the client to understand what they’re going to get at the end of the project.

    1. Viktor Mikhyeyevsays:

      Right you are! It enables everyone who is working on the project to quickly understand what it is about and what are the key elements. It also helps us to control scope creep and to focus on the primary goals of the web site (which can sometimes get a bit fuzzy when you’ve had a site in development for several months).

  12. Jacksays:

    Hello! Computer terminology confuses me sometimes. For example I don’t understand what is PPC?

    1. Viktor Mikhyeyevsays:

      I’m ready to help with this! PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

  13. Kevinsays:

    Hi there! I’ve read several comments and made a conclusion that you share your opinion in different aspects and try to help your readers. If I’m right, so explain, please, who are stakeholders while creating a brief?

    1. Viktor Mikhyeyevsays:

      Hello! Yeah, I try to be not only a writer but also an adviser. So, stakeholders are a client and a freelancer or the creative team making a Creative Brief.

  14. Elijahsays:

    Viktor, I couldn’t be any much happier — this post is worth sharing! And thanks for sharing those thoughtful ELEMENTS OF CORPORATE DESIGN information and also the for the creative brief TARGET AUDIENCE for us to download and share with our friends.
    Good work, Viktor!

    1. Viktor Mikhyeyevsays:

      Thanks for reading my pieces of writing so thoroughly, I hope this means that you enjoyed reading it!

  15. Josesays:

    Thanks Viktor. This should help many freelancers and small agencies to put their house in order. And besides the direct obvious benefits of the brief, it makes the process simpler and clearer for clients.

    1. Viktor Mikhyeyevsays:

      You are welcome, Jose! It is obvious that a good and clear Creative Brief makes tha process easier for both clients and freelancers.

  16. Zacharysays:

    Fantastic blog post Viktor! So much noise out there when it comes to creating or receiving a GOOD informative design brief when approaching a project. Some very good takeaways here, a very well written and informative piece! I look forward to discovering more of your writing and knowledge.

    1. Viktor Mikhyeyevsays:

      Thanks a lot! I’m satisfied with your words they mean I’m on the right way!

  17. Gabrielsays:

    Good work! I enjoyed reading this piece of writing! Can you advise something for more inspiration while writing my Creative Brief?

    1. Viktor Mikhyeyevsays:

      Sure! It’s easy, actually. Follow some interesting pages on Facebook or Instagram, read some inspirational quotes or catch up on the minimalist movement. Everything can motivate you, even creative people. Wish you good luck!

  18. Brandonsays:

    Hello! How are you doing? My request is relations between a client and a designer. What is it like? Maybe something you can share from your own experience.

    1. Viktor Mikhyeyevsays:

      Communicate with your client and your project team about what is important for them in the creative brief. Clients may ask for more sections, like specific names and contact information for team members. Similarly, your project team may want to re-iterate communication expectations that were (hopefully) laid out in the contract. “No personal calls” and “no last minute changes” may be on this list.

  19. Logansays:

    Good Day! I think that a lot depends on the atmosphere. What’s the vibe of the site? How to create it? Focus on this issue, please!

    1. Viktor Mikhyeyevsays:

      First drafts of color schemes, fonts, image sketches, slogans, tone, outlines of videos: that all goes here. It’s not the place for every idea that passes through the brainstorming sessions of you creative team. It is a place to assure the client that the creative juices are flowing.

  20. Noahsays:

    Explain what a situation analysis is? Is this so important for making up a Creative Brief?

    1. Viktor Mikhyeyevsays:

      A situation analysis guides the identification of priorities for a Creative Brief. It establishes a clear, detailed and realistic picture of the opportunities, resources, challenges and barriers facing your new Website. Data collected during these analyses inform the creative development process. The creative brief will guide the process of message and materials development.

  21. Christiansays:

    Hello! I don’t know whether consumers visit your Blog, but I’m here and I have a question to you. Who Should Develop a Creative Brief?

    1. Viktor Mikhyeyevsays:

      Welcome! Of course, I have different reading auditory here. And here is the answer on your question. A small, focused team should develop the creative brief. Members should include communication staff, health/social service staff and, if available, research staff.

  22. Dylansays:

    Hi there! I have doubts if you can help me, but you look through different Blogs and maybe you have ideas about it. Once I saw very simple scheme how to create a creative brief. Do you have a clue about this?.

    1. Viktor Mikhyeyevsays:

      Hmmm… Probably this can be helpful
      We want [this audience – who?] to [do what?] in order to [benefit how?].

  23. Samuelsays:

    Hello, Viktor! There is a problem with Websites terminology… What are there working mock-ups, sketches or layouts of the materials? Don’t want to bother you, just explain the main idea, please.

    1. Viktor Mikhyeyevsays:

      They are scales or full-size models of a design or device, used for demonstration, design, promotion, and other purposes. Mock-ups, sketches or layouts are used by designers mainly to acquire feedback from users.

  24. Jonathansays:

    Great post, thank you for making it! I’ve really cleared some unknown things for me. Thanks! Wish you good luck in your next pieces of writing!

    1. Viktor Mikhyeyevsays:

      No problem! Glad you’ve found it useful! I’ll try to write something worth reading!

    1. Viktor Mikhyeyevsays:

      Of course! The digital marketing of a website is often overlooked when considering the website brief. A website can also be supported by an offline marketing strategy, perhaps consider some of the following activities:
      Direct mail
      Brochures and flyers
      Outdoor advertising
      PR exercises
      Sponsorship
      Vehicle wraps

  25. Jamessays:

    Hello! I want to duplicate my existing content in my new site, it’s really good one, my previous site was absolutely successful. Does it sound good? How do you think?

    1. Viktor Mikhyeyevsays:

      Resist the urge to duplicate your existing content in your new site – if your existing site is letting you down in some way, the chances are that the content is no longer up to scratch. Having thought about your target audience, take the opportunity to review whether your content still meets their needs.

  26. Tylersays:

    Hey there! I have such problem, I’m still not experienced enough to understand when I am looking to get started. Several times I even got into a trouble because of this. I’ll be thankful for any advice!

    1. Viktor Mikhyeyevsays:

      Communication is a vital component of all projects – and in web design, it all starts with a detailed design brief. Taking the time to document your website requirements will ensure that you have a common brief for obtaining quotes, and once you get started with the project it will serve as the point of reference for desired outcomes and deliverables.

  27. Nicholassays:

    Good day to you! Can you highlight those issues which help to understand your auditory best? I just want to be sure I’m on the right way now.

    1. Viktor Mikhyeyevsays:

      Sure! Here you are!
      Masculine vs feminine
      Traditional vs contemporary
      Professional vs personal
      Serious vs friendly
      Strong vs soft
      Exclusive vs inclusive

  28. Davidsays:

    What features and functions does a new site require? Give as many examples as you can, I want to check if I haven’t forgotten anything.

    1. Viktor Mikhyeyevsays:

      OK, I will try to be careful and don’t lose anything. So among them there is a Search box, Sliders, Social media, Google maps, a Blog, Ecommerce, a Gallery, Forms, Newsletters, Membership, Integrations to existing systems.

  29. Ryansays:

    Viktor, I usually have a lot of doubts about the results of my work… How do you understand whether your new site is successful?

    1. Viktor Mikhyeyevsays:

      So, there are several factors which will show you if the site is successful or not. For example, this might be an increase in enquiries, sales, visits etc.

  30. Alexandersays:

    Hi, and now a question from me!) What level of control do I really need over my sites’ content?

    1. Viktor Mikhyeyevsays:

      This level of detail is really helpful for your future developers, and there is little point in them spending weeks constructing a Content Management System where only a small percentage of it’s capabilities are used.

  31. Williamsays:

    Hey, Viktor! I respect what you do, let me explain why… It’s a Friday afternoon and my boss asked me to write up a creative brief to send out to web designers to get a new site. the first thought was “Great, thanks boss, any more information other than “new site”? I was depressed, but then find this article and it really saved my life! Thank you so much!

    1. Viktor Mikhyeyevsays:

      Ha-ha))) As to your words I’m a kind of Chip ‘n Dale Rescue Rangers! But all-in-all, I’m glad it helped you to cope with your job.

  32. Josephsays:

    Hi there! How to highlight the unique selling points for my company, my products and my services? That is troublesome for me…

    1. Viktor Mikhyeyevsays:

      Good day! Pay attention to design of your website, I suggest you to look this piece of writing about Different Types of Websites and choose the most suitable one.

  33. Christophersays:

    Hello, Viktor! Tell me is it important to know how your target audience will be accessing your site – via their phones, tablets or desktops? I’m a newbie, sorry if this can be a stupid question!)

    1. Viktor Mikhyeyevsays:

      Hi, Christopher! Don’t hesitate to ask me, it’s good that you have questions and want to make them clear. Of course, you should think about this issue and make the interface more comfortable for visitors.

    1. Viktor Mikhyeyevsays:

      It’s a kind of question everyone decides himself. Think how much time do you have to work with and what materials can the client afford? It’s also how you get paid, so make sure you have a detailed understanding of what costs are included in the budget.

  34. Danielsays:

    Is here anyone who also has problem with Assessing Competition? Who is the competition and what do they offer? HELP! HELP! HELP!

    1. Viktor Mikhyeyevsays:

      Keep calm, please! There is nothing difficult, actually. You just need to know that the competition can provide a clearer picture of where your client stands in the market, which will help you shape your campaign.

  35. Andrewsays:

    Hello, Viktor! How you doing?
    Answer please what parameters determine the intended audience?
    Thanks for any help!

    1. Viktor Mikhyeyevsays:

      Hi, Andrew! With pleasure) This may include demographic information such as age, gender, education, or income level as well as info on how often they use the client’s product or service. Knowing your audience will shape the style and messaging of your campaign.

  36. Ethansays:

    I’d like to ask you about the tone. What is the tone or image that suits the client’s message or brand? Are there certain colors or fonts that help communicate this?

    1. Viktor Mikhyeyevsays:

      Hi there! Firstly, ask the client to describe the tone, whether it’s sophisticated, fun, or bold, and for to share color, brand, or style guidelines. If his wishes are not clear, recommend something from your own opinion.

  37. Popovitchsays:

    Clearly this post about Creative Brief was based on your real world experience. Thanks for sharing this information so rationally and eloquently.

    1. Viktor Mikhyeyevsays:

      Hi, Popovitch! Yeah, I’m a kind of wise man))) But that’s a joke, I just try to do my best and help people!

  38. Matthewsays:

    Hi! Once I met such problem on some Blog, Brand Managers allow too much FREEDOM on the strategy but want to exhibit CONTROL on the creative. That challenges my work, too. Write your ideas about this!

    1. Viktor Mikhyeyevsays:

      That’s a working process, buddy! Your creative team should persistent to achieve a lot! And don’t forget about deadlines!)

  39. Joshuasays:

    Good post. Newbies will definitely understand what needs to be in a brief. Tell your opinion, please, what can spoil a good creative brief?

    1. Viktor Mikhyeyevsays:

      I believe there are at least three reasons why many ad messages are so weak 1) brands are trying to reach everybody; and nobody pays attention 2) brands have not dug deep enough to uncover their true relevant difference 3) brands are too product focused; they should shift to the consumer

  40. Michaelsays:

    Hey, Viktor! What can you advise to promote my writing skills? I’ll be glad to get any help!

    1. Viktor Mikhyeyevsays:

      Hello, Michael! Look through this article to get a general opinion about Different Types of Websites and Their Purposes and wait for my future articles, you certainly find something interesting to read!

  41. Jacobsays:

    Thanks. Nice article! As a freelancer I know that a proper brief is a rare thing. An excellent brief even rarer. But when you do get a good one the job is so much easier!

    1. Viktor Mikhyeyevsays:

      As for me, try to be creative to meet the strategy, but don’t change the strategy to suit creative that people have fallen in love with. This my opinion about writing a Creative Brief.

  42. Poppysays:

    Seems to me that being a newbie would not invoke much trust in my ability to actually help them.
    How can you write about those things you mentioned above if you don’t have any real experience to share with readers?

    1. Viktor Mikhyeyevsays:

      Don’t focus on your drawback, pay attention to your pulses. As a fresher you don’t have conformistic way of thinking, people like it!

  43. Sylviasays:

    Greetings! I’ve read the article about writing a Creative Brief but still don’t understand the difference between Home /About in a website… Explain, please!

    1. Viktor Mikhyeyevsays:

      Hello!
      Actually, it’s not difficult at all. About page is about you and your company. In essence, it is where you share your story or journey. The homepage is where you sell your products or services.

  44. Darwinsays:

    I couldn’t resist commenting. Very well written! Hope to read more concerning Internet Marketing in the future.

    1. Viktor Mikhyeyevsays:

      Thank you Darwin. I hope it was helpful. Sure, I’m going to write topics about Digital Marketing and Branding which will be useful, I bet.

  45. Matthew Rahallsays:

    Hello!
    Before reading your piece of writing about Creative Brief I thought that I am highly qualified in writing, but now I have a lot of doubts!.. Anyway, thank you very much! Now I am going to write better things.

    1. Viktor Mikhyeyevsays:

      Ha-ha!
      Shit happens!)) But I am glad you understood your faults and ready to improve your writing skills. Wish you good luck!

  46. Moorthysays:

    My first goal is good traffic so I’d like to know how many posts are required before we attract our readers?

    1. Viktor Mikhyeyevsays:

      It looks logically when your traffic grows with every single post. If your content is fresh and high in quality, you will see the growth in traffic after 30-35 posts.

  47. Jasonsays:

    Hello! Do you use WordPress for your blog platform? I’m new to this blog world but I’m trying to start and create my own. Do you need any coding expertise to make your own blog? Any help would be really appreciated!

    1. Viktor Mikhyeyevsays:

      Hi Jason. I don’t have big coding experience. I think, if you decide to make your own blog, it’s great! You can hire coder to help you. It isn’t so expensive. The information is major part on blog. Good luck!

  48. Latiasays:

    Hi there! Do you know any plugins to assist me with SEO? I’m trying to promote my blog for some targeted keywords but I’m not very successful. If you know something about digital promotion with low budget, please share. Latia!

    1. Viktor Mikhyeyevsays:

      Hi Latia. There are a lot plugins for SEO. Your choice depends on:
      1. CMS of your blog.
      2. Tasks that must be done by plugin.
      The most popular plugin for WordPress is Yoast SEO and I recommend it.

  49. Mikaylasays:

    Thanks for marvelous posts about a creative brief and Internet Marketing in general! I definitely enjoyed reading it, you can be a great author. I will make certain to bookmark your blog and will often come back sometime soon. I want to encourage you to continue your great writing, have a nice weekend!

    1. Viktor Mikhyeyevsays:

      Thank you Mikayla. I hope it was helpful. I will be glad to see you soon on my blog 🙂 I promise you will be sure to find a lot of useful data concerning Internet Marketing and Branding.

  50. Philipsays:

    Amazing! It’s truly amazing paragraph, I have got much clear idea about writing a creative brief regarding this article.

    1. Viktor Mikhyeyevsays:

      Let me know if you have any questions. I will enjoy helping you if you have an issue with your a creative brief.

    1. Viktor Mikhyeyevsays:

      Glad you enjoyed it Frank. Let me know if you get stuck or have any questions concerning Digital Marketing and Branding.

    1. Viktor Mikhyeyevsays:

      I am very happy I could help Chalet. If you have any questions or need help with something concerning a creative brief, please don’t hesitate to ask.

  51. Jasonsays:

    Thanks, this site is really practical. It really works, those who are going to start a website are given a hand with a creative brief.

    1. Viktor Mikhyeyevsays:

      Thank you for warming review, Jason. I hope you are right and this article is able to be useful for any noobie.

  52. Alisesays:

    Great internet site! It looks very good! Maintain the helpful work! Besides this article about creative brief I advise you, guys, to read other article on this site.

    1. Viktor Mikhyeyevsays:

      Great to hear that, Alise! You’re absolutely right, other articles will be helpful for people who start promoting their own business in the Internet.

  53. Benitasays:

    Hello, I think your blog might be having browser compatibility issues. When I look at your blog in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog and nice explanation how to write a brief for website!

    1. Viktor Mikhyeyevsays:

      Hi Benita. Internet Explorer does not attribute to browser list which I recommend to my readers. According to data of Google Analytics only 2% of visitors use it. But anyway thank you for your report.

  54. Pongsays:

    Hey there, you have done a great job. I’ll definitely dig it when I was seeking for useful tips about writing a brief. Personally I suggest it to my friends. I am confident they’ll be benefited from this site.

    1. Viktor Mikhyeyevsays:

      I hope this information has helped you to write a perfect brief. Thanks in advance for sharing my blog among your friends. I believe that word-to-mouth promotion is one of the best promotional channels.

  55. Jonathansays:

    Woah! I’m really digging the post about writing of brief on this blog. It’s simple, yet effective. A lot of times it’s very difficult to get that “perfect balance” between superb usability and visual appearance. I must say you’ve done a very good job with this. In addition, the blog loads extremely fast for me on Chrome. Excellent Blog!

    1. Viktor Mikhyeyevsays:

      Sounds great, Jonathan! I’m happy you found it useful. By the way, I propose you to read other articles on my blog. They consist a lot useful information concerning digital branding and internet marketing. Happy reading!

  56. Isaiahsays:

    This posting can be applied to ANY communication project — From Ads to Press Releases to Websites to Social Media. Any and all of these channels should be using briefs at the outset of every project. But, to your point, it seems like the process is so daunting many decide to wade in without it, so many issues and details, that can make people be afraid of it…

    1. Viktor Mikhyeyevsays:

      Come on, Isaiah! I didn’t want to scare my readers… I just try to show them all aspects of this side from my point of view.

  57. Jacksonsays:

    Viktor, the only thing I understand is that a brief for website design is very important. But whom is the creative brief for?

    1. Viktor Mikhyeyevsays:

      It’s for the development team. They’re the ones who have to actually create the ad, the website, the brochure, the piece. The creative brief, contrary to what most seem to think, is not for the client, or for the account executive. That would be another brief, not the “creative” one. It’s for the creatives.

    1. Viktor Mikhyeyevsays:

      As a business person you should understand that the client wants to see what is being offered, and at what cost. As you can see from a quick search on Google, you can websites build from fees of as little as $5 for online tools to well into six figure sums.

  58. Aidansays:

    When my boss read my briefing document using this great piece of writing, she trusted we were going to achieve something we wanted. Thanks for your help!

    1. Viktor Mikhyeyevsays:

      Hello! It’s great that I could help you to please your boss! This is the first step to success.

  59. Lukesays:

    Hello! It goes without saying I have to write about company’s biggest strengths but what about weaknesses? Does it work when people try to attract readers in such way?

    1. Viktor Mikhyeyevsays:

      You must be able to verbalize or write down what you see as the biggest strengths and weaknesses of your business. For example you can use three pros and cons in your website brief. Those who are involved with your new project will naturally try to fill the gap to cover your weaknesses.

  60. Toddsays:

    Hi there! Tell me about deadlines, please. What is appropriate time for making up a new Website? How long does it usually takes?

    1. Viktor Mikhyeyevsays:

      Hello! Luckily not many expect a new website in a week. A considered and through website build takes a bit longer than this! Commonly it takes up to one month and more. Everything depends on the type of site and the complexity of the functional that needs to be implemented.

    1. Viktor Mikhyeyevsays:

      Briefs should not be full of contradictions.
      Briefs that are repetitive also make a bad impression on people.
      Briefs with unrealistic objectives or an unbelievable SMP.
      Briefs that are long.

    1. Viktor Mikhyeyevsays:

      Just look here, creative tension refers to the stress that comes when creative professionals must develop ad messages that meet or exceed their creative visions.

  61. Sloansays:

    Good post. I learn something new today. I’ll be grateful if you provide me with some helpful links. Thanks for sharing!

  62. Sophasays:

    Hey Viktor! Potential competitors’ websites are interesting for reading and motivating but also good for plagiarism. I don’t want to be blame for stealing smb’s ideas ((( Where are bounders?

    1. Viktor Mikhyeyevsays:

      Hello! Learn the information, find fresh thoughts, be critical, maybe competitors’ mistakes become a good topic for a new article. Keep in mind the issue of originality and up-to-dateness.

  63. Amigosays:

    Hi! Writing a good brief is very important for my image but how can I find the best design and colors for my website?

    1. Viktor Mikhyeyevsays:

      If you can’t imagine your future website color put yourself in consumer’s shoes – list all colors and focus on those which are the most pleasant for your eyes. Or ask a professional designer for help.

  64. Daisey Fierrossays:

    Hi! Advise instructive articles for copywriting, please! Urgently looking for fresh ideas!!!

    1. Viktor Mikhyeyevsays:

      Hello Daisey!
      More about successful content strategy you should read this article “What is content marketing: guide to successful content strategy“. To jump to the link click here.

  65. Delorassays:

    Hi! Finding ideas for a good writing is terrible… What are the main points in writing the objective for a brief of website design? I’ll be grateful for any help! Thanks!)

    1. Viktor Mikhyeyevsays:

      Hello! Don’t worry, it’s not so difficult. The brief of website design objective should always be clear and specific. Never ambiguous or overloaded. Wish you good luck!

  66. Lon Toothillsays:

    Good day! Agree with previous comment, I’m short of ideas so I usually use samples and basic briefs. A few efforts and here we go, perfect piece of writing is ready! Don’t you agree?

    1. Viktor Mikhyeyevsays:

      Hi Lon! Better to place the brief – the list of questions – on your computer. Then, for each new project, select the questions that are appropriate to the client and the project.
      Sure, you’ll have some “basic” briefs. But you will also have the flexibility to better handle a wider range of projects, and importantly, to evolve with rapidly changing marketing environments.

  67. Maxsays:

    You are writing about giving your personal information… I think it is something private, hidden for public. What for I should share this with people??

    1. Viktor Mikhyeyevsays:

      Hello! I’ve mentioned that you can write down everything you do for living or for fun. Of course, don’t reveal your identity!

  68. Morissays:

    Absolutely understandable written content. Really enjoyed reading. The idea “how to develop a creative brief” is completely described!

  69. Nadinsays:

    Hi there! Cool article! Can you explain me the usage of using copywriters and editors? Will I need both of them for promoting my Website?

    1. Viktor Mikhyeyevsays:

      Hello! That’s easy! Copywriters do the actual writing. Editors are people who control copywriters and these people are reliable for terms, quality and posting of the content.

  70. Marrysays:

    WOW just what I was looking for! Tell me, please, what do we need from the creative team, and when do we need it?

    1. Viktor Mikhyeyevsays:

      Hello! Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising departments, so have their own creative teams.

  71. Nikolassays:

    Great post Viktor. But I have doubts about the issue of brief for website development… Is it really so important? Can people start a project without doing it?

    1. Viktor Mikhyeyevsays:

      Thanks a lot! A brief for website development is a document created through initial meetings, interviews, readings and discussions between a client and project manager before any work begins. Throughout the project, the brief continues to inform and guide the work.

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